My backstory

I didn’t come up through a traditional sales and marketing ladder.

I came up through writing centers and rhetoric and journalism programs. I’ve taught writing, coached speakers, and produced content that spans business plans to novels.

Communication is my real superpower, and it shows up in everything I do–from how I pitch products to how I lead projects.

Success Stories

Work history

The flywheel: the thread tying marketing, sales, and operations together.

The flywheel improves on the traditional sales funnel by recognizing that growth doesn’t stop at the point of sale—it accelerates through customer satisfaction and advocacy. Unlike the funnel, which treats customers as an output, the flywheel puts them at the center. Happy customers drive referrals, repeat business, and momentum. By focusing on reducing friction and increasing value across every stage—Attract, Engage, Delight—the flywheel creates a self-sustaining system where each success feeds the next.

Focus: Drawing in the right people with clarity, strategy, and relevance.
- Craft targeted messaging that earns attention (and conversions)
- Build campaigns rooted in deep understanding of buyer personas and pain points
- Don’t market to people—build relevance and offer value
- Develop brand narratives that connect to solving buyer problems and position our company as their guide
Focus: Creating meaningful interactions and reducing friction from lead to opportunity.
- Move your leads through the funnel fast
- Create a memorable customer experience that distinguishes you from competitors
- Architect CRM systems that actually helps reps sell
- Close operational gaps between marketing and sales and sales to operations
Focus: Creating experiences that make people want to come back (or refer).
- Turn processes into proof points, making ops part of the brand and marketing strategy
- Whether it’s project management or quote delivery, make ops part of the brand and marketing strategy
- Build trust through transparency and optimization
- Don’t just deliver—teach, reflect, and improve, so every cycle gets better.

What I love doing

I’ve helped companies generate millions in revenue, scale their outreach, and rewire their sales and marketing engines for better outcomes. I’m part strategist, part storyteller, part mad scientist.

My success throughout my career comes down to creating clarity in chaos, building authentic relationships, and making sure great ideas don’t get stuck in someone’s inbox.

Turning roadblocks into revenue

My career spans roles in sales operations, marketing, CRM consulting, and brand building—and that overlap is where I thrive. I’m not just fluent in the language of technology or creative messaging; I translate between them.

Sales & Marketing: I’ve built pipelines from scratch, managed multimillion-dollar accounts, and launched full-funnel campaigns that actually generate conversations—not just clicks.
Systems & Technology: Whether it’s integrating CRM or building out a reporting dashboard, I’m obsessed with making tools work smarter so people don’t have to.
Crafting a Message: With a master’s in rhetoric and years spent teaching, I know how to shape stories that resonate—be it a brand narrative, an email subject line, or a sales deck.

If you're looking for someone who can bridge the gap between vision and execution—who can both dream it and build it—then you're in the right place.

Success Stories