Driving Deals & CRM Success

Strategic Salesforce Account Executive
April 2021 – June 2023

At Demand Chain, I had the opportunity to close over $5 million in revenue by managing full sales cycles—from cold outreach and qualification through proposals, negotiation, and long-term account management. My approach was to build meaningful client relationships, often through strategy workshops that helped align Salesforce technology with each client's unique processes.

One of my favorite parts of the role was cold email prospecting, which led to closing a deal worth over $1M and proved that persistence paired with relevance can open big doors. I also consistently nurtured small accounts—some starting around $15,000—into six-figure partnerships by earning trust and delivering ongoing value.

Internally, I contributed to our CRM transformation team, helping streamline sales processes and improve operational efficiency. I also managed monthly forecasts with a high degree of accuracy and stepped into project management responsibilities for smaller clients—ensuring they received a well-rounded, hands-on experience from first meeting to final delivery.

Key Wins:

• Closed over $5M in total revenue by managing the full sales cycle—from outbound prospecting and qualification through proposals, negotiations, and long-term account management.

• Led strategy workshops to align Salesforce implementations with clients’ business goals, deepening relationships and driving adoption.

• Generated $800K+ in new business through self-sourced cold email prospecting campaigns, demonstrating persistence and creativity in outreach.

• Grew multiple accounts from ~$15K to $100K+ by building trust, identifying upsell opportunities, and delivering consistent value over time.

• Contributed to an internal Salesforce CRM transformation initiative, helping streamline sales processes and improve data hygiene across the organization.

• Maintained highly accurate monthly revenue forecasts, ensuring pipeline visibility and supporting executive decision-making.

• Managed small-scale projects end-to-end, combining project management, client communication, and execution oversight to deliver a seamless customer experience.