Where Enablement Drives Execution
Sales Enablement and Operations Manager
April 2021 – June 2023
I joined New Era Technologies as an Enterprise Account Representative, where I built a $15M pipeline by targeting Fortune 500 prospects through creative and consistent outreach. My approach combined data-driven targeting, personalized video prospecting, and a high daily activity rate—often exceeding 80 highly researched touchpoints.
That success led to a promotion into Sales Operations & Enablement, where I became the Salesforce Admin for a 15-person sales team and played a central role in unifying the sales process. I created several tailored prospecting cadences that generated $5M in qualified pipeline and booked 43 meetings within six months.
As the COVID-19 pandemic disrupted buyer behavior, I took the lead in bridging sales and marketing—developing campaign strategies and content that helped our retail clients pivot while supporting reps with tools and messaging that fit the moment. I also implemented an AI prospecting tool and a video-first outreach model that significantly boosted engagement across channels. Throughout my time at New Era, I focused on operational efficiency, pipeline growth, and building scalable systems that empowered both the team and the brand.
Key Wins:
Served as Salesforce Admin for a 15-person sales team, optimizing workflows, streamlining processes, and providing frontline support to improve efficiency and user adoption.
Designed and launched a custom prospecting strategy featuring 10 multichannel sales cadences; generated $5M in qualified pipeline and booked 43 meetings in the first 6 months.
Partnered with marketing to align outbound campaigns with company services and events, ensuring cohesive messaging and increasing campaign engagement across multiple channels.
Built dashboards and forecasting tools that gave leadership real-time visibility into performance, helping drive data-informed decision-making.
Developed and managed a $15M pipeline of qualified enterprise opportunities, targeting Fortune 500 companies through strategic outreach and consultative selling.
Leveraged personalized video prospecting to break through noise and establish meaningful connections with executive-level decision-makers.
Contributed to pipeline velocity and conversion by combining innovative prospecting with disciplined follow-up and CRM hygiene.
Success stories at New Era
Cutting through the noise to build $16M in pipeline
Breaking into enterprise accounts takes more than persistence—it takes creativity, precision, and a human touch. At Comm-Works, I built a $16M pipeline by focusing on a few high-value accounts at a time and designing thoughtful, multi-channel outreach plays that included personalized emails, LinkedIn swarming, curated swag, and more. This story shows how intentional, relationship-driven prospecting can cut through the noise, spark real conversations, and build momentum that scales.
Fixing the funnel: Aligning sales & marketing
At Comm-Works, siloed teams were stalling growth. I stepped into a hybrid Sales Enablement role to rebuild trust between Sales and Marketing—creating shared systems, responsive lead alerts, and dual-purpose content that served both functions. The result? A more collaborative culture, a smoother funnel, and a team that could pivot quickly when COVID hit. This story is a reminder that alignment isn’t a buzzword—it’s the engine that powers scalable growth.
Automating social outreach to warm up target accounts
Manual prospecting was holding our reps back—especially when trying to build deeper relationships within strategic accounts. I implemented an automated LinkedIn tool that expanded our reach and presence inside target companies long before outreach began. By the time reps called, they weren’t strangers—they were already familiar faces. This success story highlights how thoughtful automation can amplify connection, not replace it.