Design-Driven Goods for Everyday Dreamers
Founder & Owner
April 2021 – June 2023
As the founder of Daydreamers, my self-run e-commerce shop, I built the brand from the ground up—developing its visual identity, crafting a marketing strategy, and curating a product line that reflects both creativity and clarity. I led everything from keyword optimization and SEO for both the website and Etsy storefront, to hands-on product photography and visual merchandising. I managed all aspects of order fulfillment and customer service personally. Beyond digital efforts, I also contacted local gift shops to grow Daydreamers' presence in real-life, opening new sales and brand collaboration. The experience combined my passion for branding, storytelling, and operations into a full-spectrum entrepreneurial project.
Key Wins
Developed brand guidelines and a strategic marketing plan to establish a consistent, engaging identity across web and Etsy storefronts.
Conducted in-depth SEO optimization, including keyword research and metadata updates, to improve product visibility and organic traffic on the web and on Etsy.
Curated a unique product line and executed all product photography, ensuring high-quality visuals that enhance user experience and conversion rates.
Managed order fulfillment and customer service, maintaining quick response times and ensuring a smooth post-purchase experience.
Contacted local gift shops, expanding brand presence through retail partnerships.
