From Prospecting to Partnerships

Account Executive
September 2017 – June 2018

I began my time at Open Systems (now Aptean) as an Inside Sales Representative, where I focused on generating qualified pipeline through a mix of cold outreach, social selling, and targeted prospecting. I made it a priority to understand each business’s reporting and analytics needs, and tailored my outreach to showcase the real-world value of our software solutions.

That attention to detail and relationship-building paid off—I was promoted to Outside Sales Representative, where I took over the book of business I had helped create. In this role, I managed over $200,000 in ARR, partnering closely with Marketing to drive vertical-specific engagement through social media and campaign content.

I also built strong partnerships at industry conferences, expanding our network and securing key introductions. Whether through cold outreach or face-to-face connections, I specialized in turning early-stage prospects into long-term relationships, and helped Open Systems grow its presence across new industries and customer segments.

• Managed client accounts totaling $200K+ in ARR, providing proactive service and building long-term relationships.

• Partnered with marketing to develop social media strategies for assigned verticals, boosting brand visibility and online engagement.

• Represented the company at industry conferences, securing high-value partnerships and initiating key introductions into target accounts.

• Created new pipeline by converting cold leads into sales opportunities through social outreach, strategic calling/emailing, and leveraging a strong professional network.

• Educated prospects on complex software offerings, translating technical capabilities into business value.

• Built relationships with decision-makers through trade shows, social media, and personalized outreach to grow brand awareness and trust.