Launching Aprios.com v1 to Drive Engagement and Conversion
Challenge
Following a major rebrand, Aprios needed a new website that better reflected its capabilities, positioned the company competitively, and created clear paths for customer engagement.
The existing site under the Diversified Plastics brand lacked interactive tools, lead capture opportunities, and modern UX standards.
Approach
I led the full design, development, and launch of Aprios.com v1, working closely with internal stakeholders and external partners to perfect our brand positioning and the value of new tools on the website.
Key features included live chat functionality for real-time customer interaction, and downloadable engineering guides to offer immediate value and capture leads.
The site's structure was built to clearly map buyer journeys, highlight our technical strengths, and make it easier for prospects to connect. We leveraged Donald Miller’s StoryBrand framework in our messaging to align our brand as a guide to the engineers and supply chain professionals we worked with, speaking directly to how we can help them along their journey rather than exhaustively explaining who we are.
Result
The new site significantly increased brand engagement, improved lead generation, and created a stronger, more professional first impression for prospects.
It also gave our sales and marketing teams new tools to nurture and convert visitors into Sales Qualified Leads more effectively.
Reflection
A website is more than a digital brochure—it’s a living part of the customer journey. When it’s designed around real needs, it becomes an active tool for trust-building and growth.