Building a High-Converting Multi-Channel Marketing Engine

Challenge
We needed to generate more qualified leads while building a scalable, cohesive marketing presence for our newly rebranded company. Initial tactics like social media posts weren’t delivering results, and our traffic was plateauing around 1,800 visits per month—with very few converting into Sales Qualified Leads (SQLs).

Approach
I designed and executed a multi-channel marketing strategy focused on what the data told us worked: SEO-driven content, supported by targeted email marketing, paid search, and repurposed social media posts—all tracked and optimized through HubSpot.

Key actions included:

• Refocusing strategy based on attribution data:
  80%+ of leads were coming from Paid and Organic Search, with social media generating none. I pivoted our strategy to blog creation and eBooks as central assets, with LinkedIn and email nurturing built around them.

• Centralized content planning:
  I developed a master list of high-value topics tied to our keyword strategy, ensuring alignment across SEO, ads, blogs, and email copy. All messaging was created with our buyer personas and lifecycle stages in mind.

• HubSpot as the engine:
  All assets—emails, landing pages, ads, CTAs, and lead tracking—were built or integrated within HubSpot, which also gave us real-time reporting across:

• Website visits and referral sources

• Ad performance (via LinkedIn Ads and Google Analytics integrations)

• Email open/click rates and lifecycle progression

• Tools used:

• SpyFu for SEO and competitive research

• Google Analytics and LinkedIn Ads for media performance

Results

• Increased monthly website traffic from ~1,800 to 6,000+

• Grew lead volume from 1 SQL/month to 2–3 SQLs/week

• Shifted from brand-level awareness to bottom-of-funnel engagement with purchase-ready prospects

• Positioned our brand as a trusted thought leader through high-quality educational content.

Leadership Engagement
I presented these results quarterly to the Executive Team and Board of Directors, using data to drive strategic pivots and focus on what worked. This visibility helped reposition marketing as a core growth engine, not a cost center.

Key Insight
Marketing isn’t about being everywhere—it’s about being effective where it matters. By focusing on high-intent channels and anchoring our strategy in content that educates and converts, I turned a scattered marketing effort into a measurable growth engine.