Work Overview
The Scoreboard.
What I’ve done, what problems I’ve solved, and the skills I’ve built: organized so you can find what matters most to you.
Problems I’ve Solved
Each one is a pattern I’ve encountered, worked through, and in most cases, built a lasting solution for.
Dry pipeline and a lead flow that's more trickle than stream
A brand or message that no longer reflects what the company does
Sales and marketing operating in separate worlds with no shared language
A CRM nobody uses because it wasn’t designed it for the people who should
Manual, clunky processes eating time that should go to value added activities like selling and talking to customers
Poor forecast accuracy making planning feel like guessing
Slow lead-to-quote turnaround bleeding deals to faster competitors
A website that doesn't convert or reflect the actual value on offer
Reps without the coaching, tools, or clarity to perform consistently
Leadership without visibility into what's actually working and why
Work History
Aprios Custom Manufacturing • 2023 – Present
Sales Operations Manager · Business Development & Sales Operations
Full HubSpot migration across 20+ users — Sales, Marketing, Ops, Finance, Exec. Built governance, integrations, and board-level KPI reporting from scratch.
Managed a team of 3 Sales Engineers (quoting and new business), 2 Account Managers handling our top accounts, and supported a network of 8+ external reps — providing training, process guidance, and CRM tools to help each group do their work more effectively.
Built key integrations: PandaDoc, Fathom Notetaker, meeting scheduler, live chat.
Delivered quarterly KPI dashboards to the Board of Directors.
Demand Chain • 2021 - 2023
CRM Strategy & Account Director
Closed $4M+ in enterprise deals through full-cycle sales — cold outreach through negotiation and expansion.
Generated $1M+ in net-new revenue, including a single complex deal requiring buy-in across multiple departments and stakeholder levels.
Scaled accounts from ~$15K to $100K+ through consultative, relationship-based selling.
Directed CRM strategy workshops with executive stakeholders; aligned Salesforce to complex business requirements.
Served as PM on mid-sized CRM implementations.
New Era Technologies • 2018 - 2021
Sales Enablement & Operations Manager · Enterprise Account Representative
Built a $15M outbound pipeline from zero via video prospecting, sending direct mail, cold calls, and 80+ daily touch points.
Managed 5 SDRs. Led quota redesign, territory realignment, and incentive planning.
Generated $5M in qualified pipeline and 43 meetings in 6 months
DayDreamer LLC • 2020 - 2021
Founder & Marketing Lead
Launched DTC e-commerce brand solo — brand, SEO, Etsy, website, B2B retail partnerships.
Ran end-to-end marketing ops and conversion optimization on a zero budget.
Aptean • 2017 - 2018
ERP Account Manager
Enterprise ERP sales across the manufacturing sector — full-cycle outbound into complex buying committees.
Developed email writing skills and learned the principles of message segmentation and persona-based targeting that I’ve carried into every role since.
Built comfort picking up the phone cold, learning how to start real conversations with people who weren’t expecting to hear from me.
SCSU Writing Centers • 2013 - 2017
Assistant Director • Graduate Teaching Assistant • Writing Consultant
Managed 25+ consultants and 3 administrative staff — hiring, onboarding, management training.
500+ hours of individualized coaching with clients from 50+ countries, high school through PhD.
Skills & Competencies
Revenue Operations & CRM
HubSpot · Salesforce · CRM Strategy · Pipeline Governance · Data Architecture · Integration · Board Reporting · Process Design
Sales Leadership
Full-Cycle Selling · Sales Enablement · Rep Coaching · Quota Design · Territory Planning · Cadence Architecture · Forecasting · Lead Scoring
Marketing & Demand Gen
Brand Positioning · Content Strategy · SEO · Email Marketing · Demand Gen · Event Strategy · Budget Governance · Social Media
Leadership & Communication
Change Management · Stakeholder Alignment · Cross-functional Teams · Storytelling · Training & Development · ROI Analysis
Fractional Leadership
I’m Open to Consulting
Revenue Operations OS
Full HubSpot and Salesforce migrations. Pipeline governance. Quoting applications. Board-level reporting. Tech stacks built for the people who use them, not just the executives who read the dashboards.
Marketing OS
Brand positioning, full-funnel content, multi-channel campaigns, event strategy, SEO, budget governance. My rhetoric background serves me well here, finding the synthesis between what you say and how the right people find you.
Key Results
$50M+
Total pipeline generated – all roles combined
$8M+
Revenue closed, full-cycle – all roles combined
5X
Organic traffic sessions via SEO strategy- Aprios Custom MFG
500+
People coached across career, 50+ countries –SCSU writing centers
20+
Users in HubSpot migration – Aprios Custom Mfg