Who We Are

I help growth-stage B2B companies build predictable revenue by bringing marketing, sales, and customer success into a unified system that builds and reinforces its own momentum.

Most teams aren’t broken, just a little disconnected.

  • Marketing generates interest.

  • Sales works deals.

  • Customer success supports accounts.

But none of it operates as a unified system, so growth becomes inconsistent and hard to scale. As you try to brute force your way through the issue, some familiar problems start to crop up: 

  • Brand messaging starts to feel scattered or stale.

  • Inbound leads vary in quality.

  • Outbound efforts rely on a single channel and lose momentum.

  • Deals stall due to weak discovery, poor qualification, or lack of stakeholder alignment.

  • Teams spend time on work that doesn’t move revenue forward.

Costs go up without a corresponding lift in results.

I solve this by building a Revenue Operating System (RevOS): a connected foundation across marketing, sales, and customer success that improves conversion, reduces friction, and supports consistent growth.


The VSRB Framework: The Core of RevOS

  • Define what the revenue engine should look like when it’s working

  • Identify the highest-impact initiatives tied to measurable outcomes

  • Sequence priorities based on impact and dependencies

  • Align effort and investment with expected return

About Me

My background includes B2B SaaS, manufacturing, and CRM consulting, with experience across the full revenue lifecycle: from early GTM builds to enterprise CRM transformations tied to $1M+ programs with several key stakeholders and major organizational changes.

During my career, I’ve:

$4M
Closed Revenue

Driven $4M+ in closed revenue through enterprise sales and CRM strategy

$20M+
Sourced Pipeline

Generated $20M+ in qualified pipeline through outbound systems and ABM

$800K+
Via SEO Campaigns

Created $800K+ in pipeline through targeted campaigns and outreach

8X
SQL Lead Flow

Increased sales-qualified leads 8x by aligning marketing, messaging, and infrastructure

What to Expect

Within the first 90 days, you will get a clearer picture of how to:

Attract

Identify and reach the right customers with clear targeting, messaging, and reporting

Engage

Align sales processes with how buyers actually make decisions to improve conversion & consistency

Convert

Move opportunities forward with clarity and momentum, reducing stall points and lost deals

Put together, you get a clear view of how revenue flows end to end, with a system that builds momentum as each stage reinforces the next, turning disparate efforts into a unified flywheel that compounds over time.

Delight

Create a connected customer experience that supports retention, expansion, and long-term growth