Who We AreI help growth-stage B2B companies build predictable revenue by bringing marketing, sales, and customer success into a unified system that builds and reinforces its own momentum.
Most teams aren’t broken, just a little disconnected.
Marketing generates interest.
Sales works deals.
Customer success supports accounts.
But none of it operates as a unified system, so growth becomes inconsistent and hard to scale. As you try to brute force your way through the issue, some familiar problems start to crop up:
Brand messaging starts to feel scattered or stale.
Inbound leads vary in quality.
Outbound efforts rely on a single channel and lose momentum.
Deals stall due to weak discovery, poor qualification, or lack of stakeholder alignment.
Teams spend time on work that doesn’t move revenue forward.
Costs go up without a corresponding lift in results.
I solve this by building a Revenue Operating System (RevOS): a connected foundation across marketing, sales, and customer success that improves conversion, reduces friction, and supports consistent growth.
The VSRB Framework: The Core of RevOS
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Define what the revenue engine should look like when it’s working
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Identify the highest-impact initiatives tied to measurable outcomes
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Sequence priorities based on impact and dependencies
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Align effort and investment with expected return
About Me
My background includes B2B SaaS, manufacturing, and CRM consulting, with experience across the full revenue lifecycle: from early GTM builds to enterprise CRM transformations tied to $1M+ programs with several key stakeholders and major organizational changes.
During my career, I’ve:
$4M
Closed Revenue
Driven $4M+ in closed revenue through enterprise sales and CRM strategy
$20M+
Sourced Pipeline
Generated $20M+ in qualified pipeline through outbound systems and ABM
$800K+
Via SEO Campaigns
Created $800K+ in pipeline through targeted campaigns and outreach
8X
SQL Lead Flow
Increased sales-qualified leads 8x by aligning marketing, messaging, and infrastructure
What to Expect
Within the first 90 days, you will get a clearer picture of how to:
Attract
Identify and reach the right customers with clear targeting, messaging, and reporting
Engage
Align sales processes with how buyers actually make decisions to improve conversion & consistency
Convert
Move opportunities forward with clarity and momentum, reducing stall points and lost deals
Put together, you get a clear view of how revenue flows end to end, with a system that builds momentum as each stage reinforces the next, turning disparate efforts into a unified flywheel that compounds over time.
Delight
Create a connected customer experience that supports retention, expansion, and long-term growth